academy.vbout.comLead Generation and Marketing Automation MasterClass

/uploads/2020/10/WITHOUT-CTA-1.mp4 18 Lessons Proven growth marketing topics 12 Instructors Leaders in their domain Lifetime Access Learn whenever you want Why Learn About Digital Marketing & Lead Generation Grow your business Learn the best practices to generate and nurture leads using a variety of channels. Advance your career Acquire the latest strategies in lead generation and digital marketing. Show off your skills Add a recognized certification to your LinkedIn profile or email signature to boost your credibility. Who Should Take this Course Marketers who want to increase their skills, use technology to improve their work, and advance their careers. Entrepreneurs who want to grow their businesses online, especially with inbound marketing and lead generation. Businesses that want to leverage digital marketing to get more customers. Anyone else who wants to learn how to generate opportunity and nurture leads. Course Modules Chapter 1: Setting Up a Solid Lead Gen Foundation Building the perfect buyer avatar 34 mins Marketing landscape assessment 21 mins Organic content marketing for lead generation 1 hr Neuroscience of decision making 31 mins Sales scripting and consultative selling 13 mins Lead generation copywriting 1 hr 21 mins Chapter 2: Lead Generation Strategies From Experts Facebook advertisement strategies 1 hr Youtube ads lead generation 32 mins LinkedIn lead generation 38 mins Instagram lead generation tactics 48 mins Video marketing strategies 1 hr Partnership marketing 1 hr 20 mins Adwords strategies 43 mins Chapter 3: Master Marketing Automation Intro to Marketing Automation 23 mins Data architecture and lead scoring 31 mins Designing assets to convert leads 43 mins The strategy of marketing funnels 2 hrs 8 mins Implement killer workflows with VBOUT 4 hrs 16 mins Instructors Top marketing experts Jimmy Newson Author of "Your Customer Buyer’s Journey" Jimmy Newson is a multi-certified inbound marketing and sales consultant, as well as an author of several ebooks including The Real Importance of Inbound Marketing” and Your Customer Buyer’s Journey”. Jimmy has worked with local and national brands including NARAS, (Grammys), People Magazine, AT&T, Microsoft, AOL, New York Presbyterian Hospital, St. Mary’s Healthcare System for Children, Smart Hustle Magazine and the list goes on. BIO Jenn Herman Forefront blogger on Instagram marketing Jen is a forefront blogger on Instagram marketing. She started a blog for social media advice and tips. In that process, she fell in love with this little app called Instagram. She wanted to know more and use it strategically but at that time in 2013, no one was blogging about Instagram consistently so she did. Every week, she tests and experiments. She blogs about results and suggestions and started ranking on Google. People started searching her out as a speaker and inviting her into podcasts. She built a brand as an Instagram expert. Jenn loves seeing her clients or event attendees get their aha moment when they realize they can use social media effectively. BIO Tom Shapiro CEO of Stratabeat Tom is the CEO of Stratabeat, an agency that drives leads and revenue growth for B2B companies. Prior to Stratabeat, he secured a multitude of Fortune 100 clients (including P&G, HP, AT&T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales through the development of effective new client strategies for the search marketing firm iProspect. During his tenure, iProspect grew from 85 employees to more than 700. He also managed sales and marketing at the software localization firm Japanese Language Services, leading to revenue growth of 250%. BIO John Weisenberger Author, speaker, and founder of Chain Reactions Marketing John Weisenberger is an author, speaker, trainer and founder of Chain Reactions Marketing, a premier global marketing and training firm. He helps his clients increase their leads, sales and profits, most often through executive coaching and training programs focused on Practical Sales & Marketing strategies and tactics. BIO Ryan Bogaardt Director of sales at VBOUT Ryan is the director of sales at VBOUT. He’s an experienced telecommuting marketing & sales professional with 15+ years expertise working with a variety of companies. He has a proven track record of increasing sales and improving relationships in sectors such as B2B, healthcare, and retail. Ryan is also a top performer and go-to person for mentoring sales representatives and creating inbound sales & marketing strategies to align with the buyer’s journey. BIO Maya Mhatre Marketing consultant specialist Maya is a marketing consultant specialising in marketing strategy, digital strategies and lead generation. She’s a commercially focused, dynamic marketer with over 15 years experience across B2B, B2C, international markets and a variety of industry sectors. She also helps startups scale and grow their businesses BIO Brooks Van Norman Success manager of VBOUT Brooks is the success manager of VBOUT. He helps B2B SaaS and online service businesses solve the most difficult problem in business today, scaling revenue consistently and profitably. BIO Andrew Yedlin B2B & SAAS Conversion Copywriter Andrew is a certified conversion copywriter and strategist for SaaS and B2B. He helps SaaS companies get more leads, sales and signups. He assists in writing landing pages and websites that turn prospects into leads and customers, creating email campaigns to nurture and grow the user base, writing high performance ad copy (PPC, Social…), editing and optimizing copy to boost conversion rates. BIO Julbert Abraham Founder and CEO of AGM Julbert is the Founder and CEO of AGM, a B2B agency based out of New Jersey that focuses solely on LinkedIn. Since 2013, his agency has been fortunate enough to work with over 560+ clients in 13 countries helping them use LinkedIn better. BIO Matt Johnston Food and Lead Producer at Business Insider Matt is the former head of video at NY Magazine, NowThis Sports, Money, and Food and Lead Producer at Business Insider. He now runs Guide Social, a video marketing company that specializes in YouTube ads using his exclusive HERO system for online video. BIO Pam Aungst Owner of Pam Ann Marketing and Stealth Pam is widely recognized as an expert in SEO and PPC, and is owner of Pam Ann Marketing and Stealth, a company that helps businesses get more traffic to their websites and get more leads out of them. Pam is a self-proclaimed geek!” She began studying computer programming at 6 years old, started creating websites in 1997, and has been working professionally in the field of e-commerce since 2005. She’s a BIG proponent of using data-driven decisions to continuously improve marketing strategy. Pam is well-known for her skills in SEO, PPC, Social Media Advertising, Google Analytics and Individualized Coaching and Training. BIO Richard Fallah Founder and CEO of VBOUT Richard is the founder and CEO of VBOUT, an adaptive marketing automation platform for lean marketing teams that help them generate and nurture leads. Richard shares his passion between running his business and growing NYC’s meetup communities focused on digital marketing and technology startups. His areas of strength are team building, startup culture, design/UX, product development, Martech, marketing automation, funnels, customer support, coaching and conducting meetups. BIO VBOUT Community Daniel Cross CO-Founder and CEO at Spiderbox Design We’ve managed all our data and clients in one platform, automated all our campaigns, allocated more time to higher priority initiatives, and improved customer satisfaction and lead tracking to put us on target for a banner year! VBOUT complemented all our marketing efforts and made this relationship a huge win from day one. Cameron Murri Director of Marketing at MDC Vacuum Products, LLC We’ve streamlined our reporting, created multiple automated campaigns and workflows with a click of a button for any new...